inspire excite time intrigue explore succeed domains e-mails websites brand printing promote promote Marketing strategy A marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Advertising Every major medium is used to deliver the message, including television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Direct marketing There are two main definitional characteristics which distinguish it from other types of marketing or advertising. The first is that it attempts to send its messages directly to consumers. This involves unsolicited commercial communication (spam, junk mail, etc.) with consumers or businesses. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." Internet marketing Also referred to as online marketing or Emarketing, it is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, including the low cost of distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. Point of sale This is a special advertising vehicle that is found near, on, or next to a checkout counter. This is meant to entice the customer into buying more products, or products that are on a special offer. Such displays are colourful, to draw the customer's attention while waiting in line. They are meant to stand out from other items. They can also be related to a special event, either one going on in a shop, or a holiday-time sale. Novelty items Almost anything can be branded with a company’s name or logo and used for promotional purposes. Common items include t-shirts, caps, keychains, bumper stickers, pens, mugs or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total. Word of mouth/Networking Word-of-mouth marketing, also known as buzz marketing and viral advertising, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. Research points to individuals being more inclined to believe WOM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive (i.e. they are not receiving an incentive for their referrals). about 2minutes.co.uk 2 established local companies with a wealth of experience and knowledge decided to pool resources and answer all the questions on 'Starting your own business'... on-line 2 minute review 2 minutes now will save you hours, days and months later...you can't afford not to. contact us on-line review